| Credits: | 3 |
|---|---|
| Prerequisites: | ECON 250 , ECON 260 , ENGL 102 |
| Description: | This marketing course introduces students to the concepts of marketing in today's business environment. Students will acquire an understanding of the marketing process: market analysis, market strategy, implementation and evaluation. This includes market research, identifying target markets, branding, pricing, communication and distribution channels. This course provides a critical examination of the consumer, economy, and technology, as well as ethical and social responsibility. |
| Notes: | All prerequisites must be completed with a minimum grade of "C" (2.00). |